07.06.2019 – Lexington, NC

On July 6th, 2019, Beerfoot Outfitters established what can only be described as a provisional outpost at the Breeden Insurance Amphitheater in Lexington, North Carolina, though “outpost” may overstate the level of planning involved.

The aim was simple enough: raise public awareness about the existence and presumed threat of Beerfoot.

In practice, the day took on a tone familiar to anyone who’s ever witnessed a Beerfoot Outfitters investigation, equal parts civic duty, mild confusion, and a gathering sense that events were going to get away from us whether we liked it or not.

The crowd sampled an assortment of local beers which were classified, for the day, as “evidence.” Stories were exchanged with the sincerity unique to people who have known each other for years (or met thirty seconds earlier). Bands played, Commerce occurred, food trucks were patronized, and an impressive fireworks display lit up the Lexington skyline.

Sketch artists produced earnest renderings of a creature whose appearance has never been agreed upon, and a life-sized cutout of the alleged subject stood nearby like a plywood reminder to guard your beer.

Our intention, officially, was to help unsuspecting drinkers recognize the nature of the threat.
Unofficially (and somewhat predictably) we ended up instigating a small flood of Type-A encounter claims.

Whether these reports were sincere, embellished, or merely the result of unmonitored sampling remains unclear.
What is clear is that everyone had a pretty good time, which may or may not be considered a successful outcome depending on who files the paperwork.